The right start
Sample preparation and capture quality shape what can be assessed with confidence.
Partner with usFor the people behind every fertility result
Great labs are built on more than equipment.
They are built on people who care enough to get every result right.
Crea AI, by Androcrea, is a human-led, AI-assisted platform being developed to support more consistent semen-analysis assessment, expert review and reproductive laboratory workflow.
In structured validation with a limited number of partner laboratories
Crea AI, by AndrocreaA human-led standard of confidence for the fertility laboratory.
The hero of the story
For the hands behind every result.
The andrologist. The laboratory assistant. The manager on shift.
They examine what a family's future may depend on—carefully, under pressure, again and again.
They do not need replacing. They need dependable support: a steady standard, a visible second pair of eyes and the confidence to stand behind every result they confirm.
You stay in control.
You just never work alone.
Why this work matters
A result should not depend on who happens to be at the bench.
Male-fertility assessment demands concentration, judgement and consistency. Yet confidence in the final result can be influenced by differences before, during and after measurement.
The human interpretation
Experience, workload and local practice can influence how observations are interpreted.
The fragmented workflow
Assessment, review, learning and reporting often sit in separate processes.
A more dependable way of working—without removing the expert from the process.
For the one who carries the lab
Relief, for the person the whole laboratory leans on.
Will today's results remain consistent with yesterday's—across people, shifts and locations?
Can a new assistant learn the laboratory's way of working?
Can a result be reviewed when there is uncertainty?
Can quality be strengthened without adding another complicated system?
The relief of a laboratory that holds.
A result you can stand behind
Confidence is more than a number.
It is the care taken at every step.
Capture with care
Guidance towards image and video capture suitable for assessment before analysis begins.
AI-assisted assessment
Structured support beginning with count, motility and morphology workflows.
Review what matters
Outputs and underlying evidence remain visible, reviewable and open to expert correction.
The final word is human
The qualified professional confirms. The laboratory's authorised report remains official.
Our philosophy
We keep the complexity in the background.
The best technology should not become another burden for the laboratory. Crea AI is intended to work quietly within the existing flow—supporting the person rather than demanding that the person work around the system.
The person remains the hero.
The intelligence remains in service of the person.
For the clinical team
Confidence for the people who act on the result.
Laboratory professional
Clarity and support
A visible, reviewable workflow that supports confidence without diminishing expertise.
Laboratory owner
Consistency and relief
A clearer standard across people and shifts, built around the real work of the laboratory.
IVF clinic
Accountable results
A stronger connection between laboratory assessment and clinical confidence, with the expert responsible for confirmation.
Not a replacement for clinical judgement. A stronger foundation for it.
The company and the platform
Androcrea
Androcrea exists because male-fertility diagnostics deserves the same care and consistency as the people who practise it.
The professional deserves dependable support. The clinic deserves confidence in the result. The family waiting on that result deserves work carried out with care.
Crea AI
Crea AI is the platform Androcrea is building to support confidence across the fertility laboratory.
It begins with male-fertility diagnostics and connects assessment, workflow, expert review and quality.
Starting with male fertility. Reaching further, carefully.
The people behind it
Claims are easy. We would rather show you the experience behind them.
Scientific Director · Co-founder
Dr. Sasikala Natarajamani
A physician and clinical embryologist with 34 years in medicine and more than two decades inside IVF and andrology laboratories.
Trained in Assisted Reproduction at the University of Nottingham, her experience includes designing, establishing and auditing IVF and andrology laboratories and advancing clinical-embryology education in India.
View LinkedIn profileCommercial Co-founder
Nat Thangavelu
A business and market-development leader with three decades of experience taking technology into complex enterprise environments across India, the Gulf, Asia-Pacific, Africa and North America.
At Androcrea, he focuses on ensuring Crea AI responds to the practical needs of laboratories and clinics—and is introduced with the care required for responsible adoption.
Lived science. Real customer understanding. Nothing borrowed.
Proof before promises
In validation, with a few partner laboratories.
We would rather earn trust than claim it.
Crea AI has reached a working-system stage and is entering structured evaluation against real laboratory workflows, expert assessment and repeatability requirements.
From enquiry to validation
A controlled pathway, with a person at every decision.
Apply
Tell us about your laboratory, workflow, equipment and technical readiness.
Androcrea review
Our team verifies suitability and may contact your laboratory for clarification.
Secure activation
Approved users receive a personal activation link and create their own password.
First-login orientation
Review the setup, validation sequence, data safeguards and permitted use before entering the workspace.
Inside each validation caseManual assessment→Review and lock→Upload video→AI processing→Compare results
Laboratory readiness enquiry
Could your laboratory be a validation partner?
This short assessment helps Androcrea understand your laboratory environment before inviting you into the programme. It should take approximately five minutes.
Please do not include patient names, sample identifiers or other patient-identifiable information.
Partner with us
Confidence, quietly delivered.
We are selecting a small number of laboratories that care deeply about quality, consistency and responsible innovation.